5 Simple Ways to Attract New Customers

Ways to attract new clients

For small business owners, attracting new customers can be tough. You might not know where to find them or have the recognition you need to get people through the door. In other cases, you might not even know where to start.

 

Thankfully, there are plenty of simple (and creative) ways to grow your business and begin filling your books with clients. Here, we’re sharing five easy ways to attract new clients — and keep them for a long time, too.

1. Build a digital presence

The best way to reach new audiences is to find them where they are. These days, of course, that’s mostly online. Thankfully, building your digital presence fairly simple — just be sure you stay consistent. Get started by:

 

  • Building a clean, easy-to-use website
  • Creating social media profiles (and regularly post on them)
  • Ensuring your Google My Business profile is accurate and up-to-date
  • Online advertising through paid ads

 

Having a strong digital presence is also great for interacting and engaging with followers, posting important business updates, and supporting other small business owners.

2. Create new client promotions

Reaching new audiences is one thing, but getting them through the door is another. Heighten the incentive by offering new client promotions. These can be in the form of a discount on services, a buy-one-get-one offer, or any bonus or extra incentive for new clients. 

 

If you’re still not convinced, consider this: Nearly 93% of consumers use a coupon or discount code throughout the year. In other words, they’re definitely looking for deals. 

 

Pro tip: Once you get new clients through the door, put a lot (if not most) of your effort into client retention, as repeat customers spend 67% more than new ones.

3. Ask for referrals 

Family and friends are often go-to sources when you’re in search of a new product or service. In fact, 83% of consumers say they trust recommendations from them. Use that to your advantage by asking for referrals! But don’t limit yourself by simply asking customers to refer your business — try using these strategies, too:

 

  • Create a referral program for existing customers (i.e., offer a discount for each referral they make)
  • Encourage them to leave a review
  • Invite them to like your social media pages (and give you a shout-out if they enjoyed their experience!)
  • Simply ask them to share their experience word-of-mouth with family and friends

4. Build local connections

Being a small business owner is no easy feat, which is why it’s important to support fellow entrepreneurs who likely face the same hurdles. Reach out to fellow small or local businesses in your community. Ask how you can support them in their venture and explore opportunities for local partnerships. Maybe you sell their products in your store or vice-versa. You could also collaborate for joint services, giveaways, and events. Even if it doesn’t lead down those paths and you simply build a connection, you can feel good knowing you have met someone (or a team) who can help spread the word and recommend your business to their clients.

5. Make things simple and easy

Part of the new customer experience happens before they even walk through the door — it happens online. When it comes to booking services, 70% of consumers will choose to book online if they could. That’s where FlexBooker comes in.

 

With our powerful scheduling software, new (and existing), clients can sign up for your services online. Our work doesn’t stop there, though. FlexBooker helps you drive even more business by:

 

  • Sending automatic text and email reminders
  • Creating automated waitlists for clients
  • Allowing clients to reschedule or cancel in real-time easily
  • Accepting online payments and sell appointment packages

 

On top of that, you’ll save tons of time and money with this tool, allowing you to focus more attention on building your client list. 

Attract new clients with FlexBooker

New clients can be tough to attract, but with the right strategies and tools, you’ll be booked up in no time. Start on the right foot by utilizing FlexBooker. Explore all our great features, then see how it works first-hand by trying it free for 14 days. All it takes is a few quick minutes to set it up on your website and start accepting appointments!

6 Mistakes to Avoid When Building Your Online Presence

Laptop with a business website displayed - Mistakes to avoid when building your online presence

For small businesses, building (and maintaining) an online presence is no easy feat. With so many strategies, tactics, and platforms to utilize, it can be tricky to navigate the dos and don’ts of digital marketing. While it might seem easier to put it all in the back of your mind or at the bottom of your to-do list, you can’t ignore the fact that one of the keys to a successful business is a solid online presence.

Continue reading “6 Mistakes to Avoid When Building Your Online Presence”

5 Ways to Make Remote Working a Success

5 ways to make remote working a success - A woman working on a laptop on a couch

Lately everyone is trying their best to adjust to working from home. Whether it’s your first time working remotely or you’ve done it intermittently, we’re sharing five tips to help make your transition to full-time work-from-home a little easier. 

1. Get ready for the day

While it may be tempting to work in your pajamas all day, try your best to get ready for the day just as you would going into your office or workspace. Maintaining your regular routine will help shift your mindset from ‘home mode’ to ‘work mode,’ setting you up for a day of success and productivity.

Ways to make remote working a success - A sign, coffee, and headphones

2. Set up a designated workspace

Just like it’s tempting to work in your comfiest clothes, it’s just as enticing to want to work from the comfiest place in your home — like a couch, cozy chair, or even your bed. But a more relaxing setup may tempt you to do just that, and pull your focus away from work. A designated workspace can also help eliminate distractions you don’t typically deal with at the office, like TV, kids, and pets. 

5 Ways to Make Remote Working a Success

3. Try the 90/20 rule

For maximum productivity at work, researchers suggest working in 90-minute intervals, followed by a 20-minute break. It’s based on your body’s ultradian rhythm, which is 90 minutes of high-frequency brain activity followed by 20 minutes of low-frequency brain activity. The idea is that you maximize productivity during your brain’s highest activity, and rest during its lowest. And, as a bonus, you’ll have scheduled breaks already worked into your day!

4. Stick to set work hours

Working from home can prove to be convenient for several reasons. You don’t have a commute, you can set your own hours, and you can more easily come and go as needed. But those conveniences can also work against you. How? Because your personal and work lives are no longer separate. As a result, you may find yourself hovering at your computer longer, checking and answering emails at all hours of the day, or working outside your regular office hours. 

Ways to make remote working a success - Stick to a work schedule - Laptop on a desk with the time displayed

Once you set your work hours, stick to them by setting an alarm, completely unplugging, and stepping away from your designated work-space until the next workday.

5. Use FlexBooker’s Zoom and GoToMeeting Integrations

Keep your business up and running with FlexBooker’s integration feature for Zoom and GoToMeeting

Have meetings with clients, employees, and coworkers that need to be “face to face” as much possible? Use FlexBooker to schedule those calls! Our online meetings integration automatically includes meeting details in the confirmation and reminder messages that are sent to clients. The meeting is created with your Zoom or GoToMeeting account, and the meeting details are sent to everyone invited.

Pretty easy, right?

Stay on schedule from home 

 

If your scheduling has been disrupted by the work-from-home shift, turn to FlexBooker’s automated scheduling software. It will seamlessly help you and your clients manage cancellations and rescheduling — all in realtime. Get started by exploring all of FlexBooker’s helpful features, then experience them yourself with a free, 14-day trial

 

How to Reduce Client No Shows

How to Reduce Client No-Shows

Client no-shows can be one of the most frustrating aspects of running a business. Whether you run a salon, doctor’s office, gym, clinic, or anything other client-based business, no-shows can throw a serious wrench into your operations. In addition to lost revenue, absent clients can also cost you:

  • Employee productivity
  • Customer retention
  • Customer engagement
  • Valuable time

Continue reading “How to Reduce Client No Shows”