5 Highly Effective Ways to Improve Your Company’s Customer Service

Customers are the central part of each business or company and must be the top priority for every business. Customer service is king, as happy and satisfied customers can assist in building credibility and boost your business. 

Customer service is not only about your customers’ questions or concerns regarding your products, but can be a very important factor for customers in deciding which company to choose. A study shows that 84 percent of customers site the company’s customer service as a key factor while making a decision.

Research indicates that 77 percent of customers are expected to refer a business to a friend after having a positive experience. Brand loyalty is also based on customer service as 95 percent of customers believe that good customer service is essential for brand loyalty. For this reason it is vital to concentrate on keeping your clients satisfied and happy with excellent customer service. 

Ways to improve customer service 

Here are some of the best ways to improve customer service, ensuring your customers’ experience is brilliant and unique.

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5 Simple Ways to Attract New Customers

Ways to attract new clients

For small business owners, attracting new customers can be tough. You might not know where to find them or have the recognition you need to get people through the door. In other cases, you might not even know where to start.


Thankfully, there are plenty of simple (and creative) ways to grow your business and begin filling your books with clients. Here, we’re sharing five easy ways to attract new clients — and keep them for a long time, too.

1. Build a digital presence

The best way to reach new audiences is to find them where they are. These days, of course, that’s mostly online. Thankfully, building your digital presence fairly simple — just be sure you stay consistent. Get started by:


  • Building a clean, easy-to-use website
  • Creating social media profiles (and regularly post on them)
  • Ensuring your Google My Business profile is accurate and up-to-date
  • Online advertising through paid ads


Having a strong digital presence is also great for interacting and engaging with followers, posting important business updates, and supporting other small business owners.

2. Create new client promotions

Reaching new audiences is one thing, but getting them through the door is another. Heighten the incentive by offering new client promotions. These can be in the form of a discount on services, a buy-one-get-one offer, or any bonus or extra incentive for new clients. 


If you’re still not convinced, consider this: Nearly 93% of consumers use a coupon or discount code throughout the year. In other words, they’re definitely looking for deals. 


Pro tip: Once you get new clients through the door, put a lot (if not most) of your effort into client retention, as repeat customers spend 67% more than new ones.

3. Ask for referrals 

Family and friends are often go-to sources when you’re in search of a new product or service. In fact, 83% of consumers say they trust recommendations from them. Use that to your advantage by asking for referrals! But don’t limit yourself by simply asking customers to refer your business — try using these strategies, too:


  • Create a referral program for existing customers (i.e., offer a discount for each referral they make)
  • Encourage them to leave a review
  • Invite them to like your social media pages (and give you a shout-out if they enjoyed their experience!)
  • Simply ask them to share their experience word-of-mouth with family and friends

4. Build local connections

Being a small business owner is no easy feat, which is why it’s important to support fellow entrepreneurs who likely face the same hurdles. Reach out to fellow small or local businesses in your community. Ask how you can support them in their venture and explore opportunities for local partnerships. Maybe you sell their products in your store or vice-versa. You could also collaborate for joint services, giveaways, and events. Even if it doesn’t lead down those paths and you simply build a connection, you can feel good knowing you have met someone (or a team) who can help spread the word and recommend your business to their clients.

5. Make things simple and easy

Part of the new customer experience happens before they even walk through the door — it happens online. When it comes to booking services, 70% of consumers will choose to book online if they could. That’s where FlexBooker comes in.


With our powerful scheduling software, new (and existing), clients can sign up for your services online. Our work doesn’t stop there, though. FlexBooker helps you drive even more business by:


  • Sending automatic text and email reminders
  • Creating automated waitlists for clients
  • Allowing clients to reschedule or cancel in real-time easily
  • Accepting online payments and sell appointment packages


On top of that, you’ll save tons of time and money with this tool, allowing you to focus more attention on building your client list. 

Attract new clients with FlexBooker

New clients can be tough to attract, but with the right strategies and tools, you’ll be booked up in no time. Start on the right foot by utilizing FlexBooker. Explore all our great features, then see how it works first-hand by trying it free for 14 days. All it takes is a few quick minutes to set it up on your website and start accepting appointments!

How to Reduce Client No Shows

How to Reduce Client No-Shows

Client no-shows can be one of the most frustrating aspects of running a business. Whether you run a salon, doctor’s office, gym, clinic, or anything other client-based business, no-shows can throw a serious wrench into your operations. In addition to lost revenue, absent clients can also cost you:

  • Employee productivity
  • Customer retention
  • Customer engagement
  • Valuable time

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5 Keys to a Successful Subscription-Based Business

Tips for a successful subscription-based business - Small packages on a white background

Now more than ever, businesses are turning to subscription-based models to offer unique and convenient experiences for their customers. From 2013 to 2018 alone, the subscription e-commerce market grew by more than 100%, and it shows no signs of slowing down anytime soon. Beauty products, healthy meals, pet supplies, clothing, fitness classes, workshops, seminars, television shows, movies; the types of subscriptions offered today are increasingly convenient and virtually endless.

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