It’s safe to say that COVID-19 has affected every individual and business out there. From stay at home orders to social distancing rules for companies, the pandemic has completely changed our norms and routines.
As a small business owner, you’re likely struggling with ways to continue to serve your customers while keeping them safe and healthy. Whether you’ve switched to pick-up only or are trying to keep your customers physically distant from each other while shopping, finding a way to keep your business running smoothly under these circumstances can be a challenge.
Continue reading “Social Distancing for Small Businesses: How to Keep Customers Safe”
When it comes to running and growing your small business, metrics matter. Website traffic, social media followers, quarterly budgets, revenue — all of this data is crucial for making informed decisions about staffing, services, and spending. Even with all of that, though, you still may be missing out on metrics that have a direct impact on you and your business.
Continue reading “Are You Tracking These Three Business Metrics?”
For small businesses, building (and maintaining) an online presence is no easy feat. With so many strategies, tactics, and platforms to utilize, it can be tricky to navigate the dos and don’ts of digital marketing. While it might seem easier to put it all in the back of your mind or at the bottom of your to-do list, you can’t ignore the fact that one of the keys to a successful business is a solid online presence.
Continue reading “6 Mistakes to Avoid When Building Your Online Presence”
Cold calls and emails, intense marketing campaigns, meeting new people, perfecting your sales pitch — building a customer base for any small business is no easy feat. But once you get over those hurdles and finally acquire new customers, the hardest part is over, right? Not so fast.
Continue reading “4 Easy Tips for Customer Retention”
Running a small business can be incredibly rewarding, but it can also be incredibly time-consuming. From managing schedules and working with customers to keeping up with emails and accounting, there never seems to be enough time in the day to tackle your to-do list. Unfortunately, that can start to take a toll and leave you feeling overwhelmed and unproductive — especially if it takes time away from celebrating your business wins and accomplishments.
Continue reading “5 Ways to Increase Productivity at Work”