Small Business Marketing Archives

July 15, 2020August 14, 2020

Social Distancing for Small Businesses: How to Keep Customers Safe

It’s safe to say that COVID-19 has affected every individual and business out there. From stay at home orders to social distancing rules for companies, the pandemic has completely changed our norms and routines.

As a small business owner, you’re likely struggling with ways to continue to serve your customers while keeping them safe and healthy. Whether you’ve switched to pick-up only or are trying to keep your customers physically distant from each other while shopping, finding a way to keep your business running smoothly under these circumstances can be a challenge.

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June 22, 2020

Are You Tracking These Three Business Metrics?

Key Business Metrics to Track - A laptop displaying data

When it comes to running and growing your small business, metrics matter. Website traffic, social media followers, quarterly budgets, revenue — all of this data is crucial for making informed decisions about staffing, services, and spending. Even with all of that, though, you still may be missing out on metrics that have a direct impact on you and your business.

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May 12, 2020May 12, 2020

6 Mistakes to Avoid When Building Your Online Presence

Laptop with a business website displayed - Mistakes to avoid when building your online presence

For small businesses, building (and maintaining) an online presence is no easy feat. With so many strategies, tactics, and platforms to utilize, it can be tricky to navigate the dos and don’ts of digital marketing. While it might seem easier to put it all in the back of your mind or at the bottom of your to-do list, you can’t ignore the fact that one of the keys to a successful business is a solid online presence.

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February 19, 2020January 19, 2021

4 Easy Tips for Customer Retention

Cold calls and emails, intense marketing campaigns, meeting new people, perfecting your sales pitch — building a customer base for any small business is no easy feat. But once you get over those hurdles and finally acquire new customers, the hardest part is over, right? Not so fast.

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February 19, 2020March 20, 2020

5 Ways to Increase Productivity at Work

Running a small business can be incredibly rewarding, but it can also be incredibly time-consuming. From managing schedules and working with customers to keeping up with emails and accounting, there never seems to be enough time in the day to tackle your to-do list. Unfortunately, that can start to take a toll and leave you feeling overwhelmed and unproductive — especially if it takes time away from celebrating your business wins and accomplishments.

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