Photography is a highly competitive field. With a simple search on the internet, you will find hundreds, if not thousands of photographers that are eager to get booked. As difficult as it may seem, there are ways you can scale your business. In this blog post, we will focus on how you can do this through a photographer online booking system. With these simple steps, you will see a big difference in your day-to-day business activities. Let’s dive in.
Make Use of Reporting
The first step of scaling your business is being aware of your operations and where you are lagging. A good photographer online booking system will send you monthly reports with all the information you need. These reports will tell you exactly how many bookings you’ve had within a month, most popular appointment type, busiest days and hours, etc. This snapshot of your month will also show you your gaps in performance. For example, you may notice that certain days are just not as popular as others, or certain time slots never get booked. Already from here, you can start thinking of new marketing and sales tactics to popularize those time frames.
A photographer online booking system should allow you Facebook integration. If you have a Facebook profile for your photography business, then this tip is very useful for you. Start by populating your page and building up likes and traction. Your booking system should allow you to add a “book now” button directly onto your page. This means that if a potential customer wants to book a photo shoot with you, they won’t have to keep jumping from tab to tab to find your contact information. The “book now” button will redirect them onto your booking page, where they can quickly sign up for their preferred time and day.
Automate Manual Processes
To effectively scale your business, you need time. As a business owner, you need to make sure that you are using your time as efficiently and as effectively as possible. You may not notice how much time you waste on simple yet persistent tasks. There are certain manual tasks that can be automated. Let your photographer online booking system do this for you. Your customers can book and cancel appointment whenever they like, without your interference. In case you have to call it an early day, your system will automatically alert your customers. Your system will send your clients automated reminder emails or text messages. It may not look like a lot, but you will be surprised to learn how much time you spend manually doing these tedious tasks.
In this blog post, we discussed ways to scale your photography business through a photographer online booking system. A good system can help you out in numerous ways; starting off with monthly reporting. These reports will give you a better picture of your business activities and will ultimately help you better strategize for the future. Facebook integration is a great way to get started. Another great point is that our system will automate certain manual functions, which will save you valuable time.