An online appointment scheduling tool can be very useful for your business but you need to use it wisely for it to bring you benefit. You have to set up the tool right. Carefully work through its specifications and make sure the automatic messaging corresponds to your brand. There are certain mistakes many business managers make with online booking tools. We will discuss the three most common ones in this blog post. So let’s dive into the subject.
Not Keeping Up-to-Date Availability
Not every appointment booking of yours will be made online. Some of them you will receive via phone calls or in person. Mark them out of the available time slots in your online booking software’s schedule. If you ignore those, there might be overbookings and you will spend so much of your valuable time on managing cancellations. Not to mention, clients whose appointments will get canceled will be very disappointed in your customer care and might even not return to your business.
Another reason you might get overbookings is a bad software choice. An online booking system has to work flawlessly, especially with the schedule. Pay special attention to this when deciding on which tool to use.
Over-Collecting Customer Data
A good online appointment scheduling software sends you monthly data reports. What data it analyses, though, has to be important to you, it has to be needed. If you end up collecting too much irrelevant data it can distort your statistics and thus falsely show or hide certain problems your business might be experiencing or not. This can prompt you to take or not take wrong steps and affect your business in a bad manner. Make sure you either choose a tool that offers customization of report terms or a filter that will help you see the relevant information.
Making Changes Without Notification
Now and then, every service business runs into a necessity of canceling or rescheduling an appointment. When that happens you as a service provider have to make sure the client is informed of the changes properly. Your online booking tool has to send an automated message via one or more platforms to the customer. Otherwise, you could end up creating a very inconvenient situation for your client. This behavior can force your customers to simply leave you for a competitor. So always pay attention to how your tool deals with sending notifications. On a side note, check if it offers message customization, too.
This sums up our list of three mistakes to look out for in your online appointment scheduling tool management. All in all, do not allow overbooking, look out for data over-collection and not automating your cancellation notifications. These three are rather common mistakes and avoiding them will set you apart from your competitors, making you a better service provider. Select a good online booking tool and pay close attention to even its smallest management details – it can do wonders for your business if used right.