For small businesses, building (and maintaining) an online presence is no easy feat. With so many strategies, tactics, and platforms to utilize, it can be tricky to navigate the dos and don’ts of digital marketing. While it might seem easier to put it all in the back of your mind or at the bottom of your to-do list, you can’t ignore the fact that one of the keys to a successful business is a solid online presence.
Whether you’re in the beginning stages of online marketing or have been at it for quite some time, we’re sharing some of the most common mistakes to avoid when it comes to getting your business noticed online.
A slow or outdated website
When it comes to your website, online customers are very unforgiving. 88% of them are less likely to revisit your site if they have a poor experience. Part of that bad experience includes how quickly your site loads, as people are way more likely to jump ship if it takes longer than three seconds to load. This applies to your mobile site, too, as more customers are using their phones instead of computers to browse online.
Another reason to focus on your website? It enhances your visibility in web searches. That’s because Google favors sites that are mobile-friendly, fast, and provide an excellent user experience. In other words: Don’t ignore your website.
No blogs or content updates to your site
Want to drive more traffic to your website? Build credibility? Improve your chances (13x to be exact) of an increased ROI? If your answer is yes to all three of those questions, you should be blogging. In addition to providing expertise and sharing valuable knowledge, blogging is also a strategic marketing tactic to boost your online presence. With a good content marketing and SEO strategy, you can create content that helps increase your rankings on search engines.
No social media presence
Instead of waiting for customers to come to you, you need to go to them. Where are they, exactly? On social media. Facebook alone reaches over 60% of internet users. But Facebook is just one piece of the piece. From Instagram and LinkedIn to Twitter and YouTube, social media provides virtually endless opportunities to build your online presence. It also allows you to drive traffic to your website, engage with followers, share essential business updates, and gather data about your audience so you can continue fine-tuning your messaging.
If you want to build an online presence, you need to be on the platforms where your audience spends their time. That differs for every brand, so do your research, so you’re not wasting your time or resources. This leads us to our next point…
Marketing to everyone
This may seem counter-intuitive to increase your online presence, but hear us out. Because the online marketing space is over saturated with businesses, it’s increasingly difficult to stand out. Instead, determine who you want to target and use data to strategize the best ways to find them. What’s their age range? Where are they from? What are their interests? What social media platforms do they use most? Once you specify who you’re talking to, you’re more likely to create content and share it in places that get your brand seen and heard.
Ignoring repeat customers
Customer retention is not only great for increasing your ROI, but it’s great for referral traffic too. Here’s how it works: A loyal customer is 4x more likely to refer a business to friends, family, and followers. Those referrals, then, are 4x more likely to make a purchase. If they have a good experience, the likelihood of visibility and revenue continues to grow. Win-win!
Not having Flexbooker Scheduling Software
Once you’ve got a lead on the hook, or you’ve got a return customer, it’s important to make sure their experience is top-notch. A helpful scheduling tool like Flexbooker can:
- Help your online business add that “professional touch”
- Prevent customers from choosing another business or service
- Reduce client no-shows
- Send customized SMS and email confirmations, reminders, and follow-up messages
- Accept online payments
… all of which can enhance the customer experience, and, as a result, your reputation and online visibility. If you want to make sure you make a good name for your business, check out all of Flexbooker’s features, then try it free for 14 days!