A hair salon is a service business that has to constantly deal with a large number of customers. Any successful hair salon will need to rely on a salon software at some point. The integration of the tools will take time and effort but is essential for the efficient development of the business. The software will take a load off of your shoulders, help organize your schedule and manage clients. It will also provide you with valuable information on your customer’s booking habits that you can later use for targeted marketing. In this blog post we will learn more about why exactly a salon software is worth investing in. Let’s get into it.
Tidy Up Your Appointment Book
Do you still carry a notebook in which you write down the booked appointments? You might be used to it but you should realize that with the growth of your business you will simply not manage to write down everything and what is more important, make out that information. When your salon business is expanding you start competing on a higher level and need to do everything carefully and right in order to actually be able to compete.
Frees Up Your Time
Salon software can save you valuable time, which you can consequently spend on other more important tasks that really require non-automatic attention. An online booking tool can, for one, contact all your customers via SMS or e-mail to notify of any changes if those need to take place. It will send you a daily recap of all your upcoming appointments and even take secure online payments. This software is capable of doing a lot of work for you and doing it qualitatively, you just need to choose it wisely.
Take Notice of Your Numbers
In any business it is very important to acquire certain statistics that will help you in identifying any of your weak points. An online scheduling tool is a great example of a salon software that will collect bookings data for you and even analyze and group them into different categories. With such reports you can identify your cancellation dates, for instance, and when they typically occur. Another thing you can find out is what your least popular time slots are and try to drive traffic there.
Lets You Make Offers
In the previous point we talked about finding out those time slots of your that need more foot traffic. Now what you can do with an online scheduling tool is assign those days or hours a promo code. This will attract customers that do not mind tweaking their schedule to save some money. You can do a lot with these offers, think of a strategy and see what works best for attracting new clients.
This sums up our 4 most important reasons for investing in salon software. It helps you with your time-management and offers ways of driving your sales up. Do consider using them but make sure you choose the ones that really suit your needs the best.