At some point, every small business has to start thinking about new innovative ways to attract customers and keep track of scheduling data. When you reach that point, or even better before you reach it – consider an online booking software as such a way. It is a tool that can help you grow your small business. But you need to choose it carefully. There are certain questions you need to ask before you invest in an online scheduling tool. In this blog post we will list them and discuss in more detail. Tune in.
How Often Will It Be Updated?
This, at a first glance, might seem like a subtle nuance. But very frequent software updates might cause significant problems. And this will affect not only you but also for your customers. People do not like having to get used to change in a short period of time. An online booking software has to be always easy in use, intuitive and secure for the user. For you, on the other hand, it has to fit into your website seamlessly because branding is extremely important for any business. If a software updates its customization features too often that might create problems for how you present a tool on your website.
What Tech Support Does it Have?
Tech support is one of the most important aspects of using an online booking software. It can literally make or break a product. Even when a software is very well-made a bad tech support can destroy it. In the service business any occurring problem has to be solved extremely fast. Otherwise, it can cost you your present and potential customers. Another thing to find out about a software’s technical support is whether it’s included in the prices or not. A bill from the support can come to your business unexpectedly and cause a lot of financial trouble. So make sure that the support service is included in the monthly payments.
What Software Integrations Are Available?
Software integrations make it very easy and comfortable to automatically connect certain information. Calendar integrations, for one, can pull your events from your calendars into an online booking software and block off your availability for them. Accounting software integrations can collect data straight from your online booking and analyze it easily and securely for any later accounting needs. Another integration that can be very useful is one of a CRM software. It will let your scheduling tool function seamlessly with it, bringing valuable customer information into your CRM. This information can be used for marketing and your general business development. Software integrations can save you a lot of time and effort.
This concludes the 3 questions we think you need to ask before making an investment into an online booking software. All of those are extremely important to consider. As these answers can tell you a lot about the tool’s benefits or the lack of thereof. If you find those answers to be positive, confidently integrate this software into your business strategy.