Online tools can be of great use to small businesses when they are in need of any change for the better. But once you get them you shouldn’t just use their basic feature. Try to get into the ways you can improve the user experience of a tool. One such example is an online appointment scheduling software that offers such features that have to be explored and can improve how your business grows and develops. In this blog post we will talk about exactly that. Let’s dive into the subject.
Turn On The Online Payment Feature
Nowadays an online payment integration is considered to be a must for any service business. It may play the role of a decision maker for many customers. This feature makes an online scheduling experience even more smooth and effective, letting clients pay for the booking beforehand. What it does for you, though, is it decreases the chance of cancellations. Once clients take such a step as making a payment they become much less likely to cancel or delay an appointment.
You can also this feature in order to post promos and discounts that wouldn’t be as effective if presented via other channels. This way you can partially control traffic to and from your certain booking time slots.
Use the Wait List Option
A good online appointment scheduling tool offers an automated waitlist feature. With it enabled, your customers can add themselves to a waitlist for full appointment slots. Now, if space opens up for any reason, the tool will automatically send clients an SMS that will let them automatically book that time. This way, you do not have to worry about short-notice cancellations, the tool will prompt other clients to book the free time slot.
Keep in mind that this could work as something that attracts customers, it’s quite useful and helps them avoid losing time waiting for the slot to open up.
Customize the Tool Fully
An online appointment scheduling software should fit into your website seamlessly. Every its add-on should also match the aesthetic of your web page. Brand image is very important as many new page visitors and potential clients judge a business by looks first. Make sure they are satisfied and willing to take the next step, preferably booking your service.
Not only the software has to be customizable but also the automation emails and SMS texts. You can use the HTML editor to create branded confirmation and reminder emails for your customers.
You can and should also customize the booking form, too. Decide what information to display, edit fields and more.
This sums up our 3 powerful ways to improve an online appointment scheduling system. They may not be revolutionary but many managers seem to ignore them. Implement them into your everyday business strategy and you will see how greatly it can boost your business’ growth in terms of quality and sales. Always take educated steps when integrating a new tool and try to make the most of it.